2016, Emarketing and Storytelling

What Virtual Reality Can and Can’t Do for Your Brand

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Brand Identity

Brand Identity Branding Storytelling Sample

What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI

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Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

Storytelling

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Paid Content

Paid Content Social Media Trends Paid Search Agency

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Paid Content

Paid Content Social Media Trends Paid Search Agency

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. WHAT ARE THE INFLUENCERS SAYING? Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management

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From the Ashes of Advertising a Creative Renaissance Is Born

Content Standard

AUGUST 6, 2015

Well, this year brands will spend an estimated $574 billion dollars on interrupt advertising , according to eMarketer. That ad spend is expected to grow another $30 billion in 2016 alone. And when it does, brand marketers will shift an increasingly large chunk of their $600B marketing budgets to sustainable storytelling.

Paid Content

Paid Content Creativity Advertisements Advertising

How Content Marketing Teams Are Evolving in 2016

Contently

OCTOBER 6, 2016

The move signiﬁes not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. the blog post) to content marketing 2.0

Advertising Agencies

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What We Learned From Our First Year on Medium

Hubspot

JANUARY 17, 2017

Follow the publication to keep abreast of the best ideas in brand storytelling. According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.

Advertising Mediums

Advertising Mediums Peer-to-peer Correlation Hubspot

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016. Amplification. Interactive Stories.

Budget Programs

Budget Programs Planning Marketing Budget Creation Trends

Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

AUGUST 9, 2017

Who can forget the Pokémon GO craze of 2016? . No section on storytelling would be complete without mentioning Chipotle: A Love Story. Intel has taken a complex product – RealSense™ depth-perception technology – and made it relatable by associating it with emotional visuals and storytelling. . . Tactic 1: Make It a Game.

Tactics

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. The milestone, while seemingly silly at the time, unleashed an unfathomable wave of innovation.

Cable

Cable Classified Ads Storytelling Customer Surveys

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. The milestone, while seemingly silly at the time, unleashed an unfathomable wave of innovation.

Cable

Cable Classified Ads Storytelling Customer Surveys

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Top of Funnel

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 46% of marketers say photography is critical to their current marketing and storytelling strategies. - Content Marketing Stats for 2017.

Paid Content

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. In November 2016, they wrote this on their official blog : "We’re here to make a bold claim. April 13, 2016. April 19, 2016. are between the ages of 18 and 24, and comScore found that 60% of U.S. 2) Everlane. Check it out!

Brand Identity

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B2B Marketing Zone

What Virtual Reality Can and Can’t Do for Your Brand

What To Do & See at DMA’s 2016 &THEN

Webinars

Trending Sources

Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling

Webinars

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

32 B2B Marketers to Add to Your Google Plus Circles

MarTech: Top 100 Influencers and Brands

From the Ashes of Advertising a Creative Renaissance Is Born

How Content Marketing Teams Are Evolving in 2016

What We Learned From Our First Year on Medium

6 Content Marketing Trends to Help Plan Your 2016 Budget

Top 10 B2C Marketing Tactics to Use in B2B

What’s the Difference Between an Experience and a Customer Experience?

What’s the Difference Between an Experience and a Customer Experience?

20 Experts Provide Their Content Marketing Predictions For 2016

25 Content Marketing Stats to Guide Your 2017 Strategy

10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

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