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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

The past week brought three more announcements about predictive vendors expanding beyond lead scoring. In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers.

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

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Best Solutions for Lead Qualification

6sense

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Organize leads database.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

And who among us doesn’t need to hit the ground running in 2016? Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Acquire High Quality Leads. Prioritize Leads and Accounts. The icing on the cake?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Why LinkedIn Lead Generation is Perfect for B2B Marketing. The leads are better.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. Social Selling 2016: Top 100 Influencers and Brands Click To Tweet. Be sure to download the report to see who ranked beyond 50 on the list.