Hinge Marketing

MARCH 31, 2016

Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. What is lead scoring? Prioritize and sort inbound leads according to their lead score.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Leads 48

Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Onalytica B2B

MARCH 16, 2016

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. Influencer Score.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The average earned media value (EMV) from US influencer marketing programs was 1.4 Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Kaon

DECEMBER 9, 2015

In 2016, we will participate in the resurgence of value in how marketers frame their strategies and messaging. What is critical to address in every customer venue and channel is the bridge between business needs (identified or latent) and the value of the solutions that your company delivers. The Digital Core.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

The Forward Observer

FEBRUARY 9, 2024

Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. What’s missing?

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 93

Lead Gen Paid Content Social Media Sales Qualified Leads 93

DiscoverOrg

MAY 2, 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Overall in 2016, we found that just 15% of senior management were women. Gender Representation in the C-Suite: 2016 vs. 2019. The answer then: Not much. Department.

Enterprise Management 120

Enterprise Management Work Management Case Studies Startups 120

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Lattice

MARCH 23, 2016

No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more. I loved his example of a process that follows this rule: Predictive lead scoring systems.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

KoMarketing Associates

MARCH 31, 2016

The 2016 Marketing Technology Landscape. In the presentation Bridging the Gap Between Marketing and Finance , Pat LaPointe, Chief Growth Officer at Growth Calculus used the process workflow below to discuss the impact marketing should have in defining and demonstrating shareholder value for the organization.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Conference 120

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). No leads; no conversions. Which of your social networks sends the highest leads? Measure the performance of your competitors’ posts and find out where they score brownie points over you. The result?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

PureB2B

APRIL 10, 2016

See our updated list of B2B lead generation strategies for 2017. There are just so many ways for a business to acquire new leads. It seems like every other promotional email and Twitter direct message I get is from someone who claims to know the "ultimate hack" to generate leads. Build social media relationships.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

Onalytica B2B

MAY 6, 2016

Digital Health is big business and investment in 2016 has started strong with a record $1.8B According to Startup Health 2016 has already seen 4 deals over $100M, as compared to 7 in all of 2015. But it also holds value for patients to connect with other patients to tell their stories and share knowledge. Influencer Score.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

PureB2B

APRIL 10, 2016

See our updated list of B2B lead generation strategies for 2017. There are just so many ways for a business to acquire new leads. It seems like every other promotional email and Twitter direct message I get is from someone who claims to know the “ultimate hack” to generate leads. Build social media relationships.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

Lattice

NOVEMBER 18, 2015

And who among us doesn’t need to hit the ground running in 2016? Top Marketing Challenges in 2016. Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Acquire High Quality Leads.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Onalytica B2B

FEBRUARY 24, 2016

We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. Social Selling 2016: Top 100 Influencers and Brands Click To Tweet. Be sure to download the report to see who ranked beyond 50 on the list.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MAY 12, 2016

At Cedars-Sinai Medical Center, we have seen first hand how VR can meaningfully reduce pain scores without any medication or drugs. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. Influencer Score. Influencer Score. Download The Full Report. DOWNLOAD NOW!

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. Mary Meeker’s 2016 Internet Trends.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Organize leads database.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Delivra

OCTOBER 31, 2018

Working with too many unqualified sales leads. How to segment email marketing campaigns based on lead score. A streamlined marketing automation process frees up your team to focus on other important aspects of their jobs, including engaging in one-on-one conversations with qualified sales leads.

Lead Scoring 49

Lead Scoring Lead Ranking Segmentation Paid Content 49

seo.co

DECEMBER 18, 2020

Moving Your Business without Disrupting Local SEO Rankings. + How to Rank for Local SEO in Multiple Locations. For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

KoMarketing Associates

FEBRUARY 14, 2017

This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility.

Lead Scoring 120

Lead Scoring Lead Ranking Search Marketing Content Marketing 120

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. Mary Meeker’s 2016 Internet Trends.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Data/Analytics Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. In doing so, not only will they see more value from their content, they will drive better interactions with their buyers.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Why LinkedIn Lead Generation is Perfect for B2B Marketing. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Onalytica B2B

MAY 26, 2016

I look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” Below is the top 50, if you want to see who ranks from 50-200 be sure to download the full report by clicking the download button below. EdTech_K12.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. The acquisition pain that used to lead to months of planning has become an afterthought. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

Marketing Insider Group

AUGUST 8, 2016

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. By marrying data with creativity, marketing executives can lead their teams to […]. The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group.

Creativity 100

Creativity Lead Scoring Lead Ranking Leads 100

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70