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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams.

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Key SEO trends for 2024 by Wix Studio

Martech

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. They know that customers interact with brands far beyond a web browser. They know that customers interact with brands far beyond a web browser.

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How to Make Your Website Accessible for ADA Compliance

seo.co

To help you avoid potential legal problems, this article will share strategies and tips for making your website accessible. As the court pointed out, Winn Dixie had spent $2 million in 2015 to launch their website and another $7 million in 2016 to make their website work with their “Plenti” program. Frustrated/alienated visitors.

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Content Automation: How is it changing content marketing

Scoop.it

This is where modern content automation options can help your business. It has empowered several organizations to create content regularly and drive down other costs, such as the website development cost or the cost of investing in a branded app. These benefits are not reserved for large corporations alone.

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Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. and technologies (marketing automation, CMS, CRM, etc.). and technologies (marketing automation, CMS, CRM, etc.).

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Should You Be a Content Marketing Writer?

ClearVoice

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.