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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

When you think of content marketing, you probably think of multi-media influence across mediums. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. It’s a pivotal point in time for content marketers.

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Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights

Adobe Experience Cloud Blog

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Not to mention, live streaming has evolved into a great, real-time medium, so enjoy the keynote from the comfort of InsideView’s Open Lounge.

Insiders

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How 9 Brands With Physical Locations Made Their Services Virtual

Hubspot

In 2020, the era of digital transformation is in full swing. While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online.

Service 101
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How COVID-19 Has Impacted Business: A 6-Month Retrospective

Hubspot

Digital transformation is accelerating. Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning. This reflects the digital transformation that was already occurring before COVID-19 but was sped up due to the effects of the pandemic. Web Traffic.

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Introducing Foreshock: Stories for High-Growth Start-Ups

Seismic

trillion dollars in value between 2016 and 2018, more than double that figure from five years ago. So Seismic’s upcoming Medium blog series, Foreshock , is here to tell those stories. The global startup economy continues to grow and expand.

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Pitch Perfect: How Sales Enablement Can Optimize Your Bank’s Competitive Differentiation Strategy

Seismic

These days, small- and medium-sized companies are using far more banks than even just a few years ago: according to Gartner’s 2016 Study: “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. It’s no secret that B2B banking is becoming increasingly commoditized.

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An introduction to ecommerce APIs for non-developers

chiefmartech

2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. If you want to participate in the API economy and prepare yourself for digital transformation , you should first understand a few principles.

API 40