Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

JUNE 23, 2015

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). eMarketer ). 9 Search Engine Marketing (SEM) Facts and Statistics. The Wonder of Tech ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

JULY 2, 2019

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. 39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. Social Selling vs. Social Media Marketing. billion from advertising.

Statistics 76

Statistics Social Media Social Marketing Media 76

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Buffer

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. Andrew Waber of Teikametrics , writing on Marketing Land , points out that there are really four separate stages of shopping experience. What is social commerce?

Social Media 98

Social Media Rules Media Click Rate 98

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion) in 2015, to £3.39 billion ($2.69

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Hubspot

SEPTEMBER 5, 2018

A recent article by eMarketer reported that just under 75% of shopping carts are abandoned , and even more for mobile users. Although it is impossible to have over 200 different payment methods on your website, it is important that you understand your target market and are able to offer payment methods best suited for them.

eCommerce 78

eCommerce Design Conversion Click Rate 78

Content Standard

SEPTEMBER 14, 2015

Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them, eMarketer reports. But in 2015—in part because of increased mobile use—reviews are a big part of users’ online shopping experience. Have Reviews, Will Travel.

Emarketing 40

Emarketing User-Generated Content Mobile Marketing Click Rate 40

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. See the first chapter of our series on the future of digital marketing and stay tuned for the next chapter, coming soon. Assessing the Challenges. over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Content Standard

JANUARY 22, 2016

Artificial intelligence is expected to play a big role in the future of digital marketing, and some brands have chosen to turn that future into their present. At CES 2016 earlier this month, one of the big storylines among leading enterprises was the aggressive efforts to invest in artificial intelligence. Developing a Use Case for AI.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. Mobile Users Tune in Longer.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Hubspot

FEBRUARY 1, 2021

If you're in marketing, I'll bet it's one of your bigger concerns. Below, let's dive into the future of digital, mobile, video, and TV advertising. 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ). 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Emarketer ). Marketing Land ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. If you pick one resource, this is the one.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Webbiquity

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. Marketers in the U.S. You’ll find more insights in these 14 dazzling digital marketing facts and statistics.

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion in total mobile ad revenue. billion, as per a report published by eMarketer. percent of brands use Instagram as a marketing tool. percent, as forecasted by eMarketer. percent, as forecasted by eMarketer. million users. Ask Influencers to Review Your Products.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100