2015 CRM Marketing Automation Marketing Automation Services 
Customer Experience Matrix
FEBRUARY 25, 2015
This particular thought emerged quite unexpectedly during a vendor briefing yesterday. But I also had in mind another system I had just seen, MDCDOT , which gives marketing automation functions to sales people. In the meantime, bear in mind that you never know whether a signpost is correct until you’ve passed it.* *I
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MAY 1, 2024
The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. We added several skill sets in 2022 and 2023 to expand our usages of the platform,” Hansen said. Marketing automation is powerful,” said Kaskade.
Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. You can buy it here if you’re interested. Hence the “almost 70 percent” quote.
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.
The Lead Agency
JUNE 17, 2019
B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. reduction in marketing overhead. It has been found to drive a 14.5%
Biznology
FEBRUARY 2, 2015
Marketing automation and machine learning. Every B2B company I know is pulling all the stops out in marketing automation. In other words, marketing automation is one of the flavors of the month. ” Folks, what he is saying is that machine learning has met marketing automation.
Expert insights. Personalized for you.
120 
Let's personalize your content