CRM Marketing Automation Marketing Automation Services 
Marketing Insider Group
AUGUST 26, 2024
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.
Act-On
SEPTEMBER 24, 2024
Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments. According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform. Those findings are illuminating, and not necessarily comforting for marketers.
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Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. And staying the course with your existing platform is tempting, isn’t it? Implement marketing automation that plays nice with your tech stack No one likes a playground bully, do they? It’s difficult to use. Sound familiar?
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Act-On
AUGUST 9, 2024
Research shows that most high-performing companies use marketing automation. However, some of these tools lack bidirectional sync with your CRM, which creates disjointed sales and marketing collaboration. One of the best ways to support marketing and sales alignment is to make sales’ job easier.
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?
Martech
OCTOBER 18, 2024
Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Want to learn more? Read the complete guide today!
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