KoMarketing Associates
APRIL 1, 2020
It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.
SocialPilot
FEBRUARY 9, 2024
Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her? Why should you follow her?
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Exo B2B
MARCH 8, 2018
So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.
Marketing Insider Group
OCTOBER 13, 2015
That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. It’s too much for B2B. But here goes…. It’s too much.
Allocadia
APRIL 15, 2019
From 2013-2015, marketing operations was more of a covert operation. MOps functions as decentralized collection of marketing ops tasks from disparate groups and with no central vision or leadership. The first time I heard MPM or marketing performance management, my first thought was “This is interesting, but what does it really mean?”
Aberdeen
JUNE 20, 2018
In 2015, six claimed “insights.” For this reason, I began to ask B2B marketing and product management executives why they thought “insights” figured so prominently in BI positioning. Thus, it could be the case that BI vendors are simply trying to align their message with Forrester thought leadership.
Content Standard
NOVEMBER 19, 2015
For ScribbleLive, it’s a great way to continue establishing authoritative footing in marketing thought leadership. To ensure that its list only represents the best in marketing executive power, all officers included in the list have held their positions for at least seven years as of 2015. Understanding the List.
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