Oktopost
NOVEMBER 10, 2021
Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson. Episode Summary.
Contently
JUNE 5, 2018
“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” The number hasn’t been this high since 2015.
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Zoominfo
NOVEMBER 1, 2022
We recently went through this process at ZoomInfo when Law came on board as the new CMO. We’ve done 15 acquisitions since 2015,” Schuck said. But it’s not just about cutting spending — efficiency is about using every dollar more effectively.
Crimson Marketing
NOVEMBER 3, 2014
I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology'
KoMarketing Associates
MAY 28, 2015
For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.
ViewPoint
FEBRUARY 12, 2016
In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. In summary, it’s hard to tell if the CMO is on track, but if his or her sales and marketing teams are acting as one “smarketing” team you’re headed in the right direction.
ViewPoint
FEBRUARY 8, 2016
I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.
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