Remove 2015 Remove Automation Remove Direct Marketing Remove Open Rate
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

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7 Email Writing Techniques to Boost CTR and Conversion Rate

Outgrow

According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8% and 22.86% open rate. The problem with these emails is that they are usually automated and lack a personal approach. Wrapping Up.

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. About Vidyard. Media Contact: Tyler Lessard.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Emails with videos have a 38-percent higher open rate. They made video an integral part of the website in 2015. Its holiday video averaged 80 percent viewership.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Emails with videos have a 38-percent higher open rate. They see 107 percent more clicks when video is in an email, and a 98 percent increase in click-to-open when video is included. Direct marketing campaigns have generated another 12,000 views, helping improve Ceridian’s brand recognition and reputation for innovation.

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The 100 Email Marketing Statistics You Need to Know

Atomic Reach

From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. This situation can cause many marketers to look for “the next best thing,” and they can forget about tried and true methods. Email Marketing Automation.