PureB2B

SEPTEMBER 23, 2018

Many tools can help automate the benchmarking process. For instance, if you have a personal blog, you may want to focus on website traffic, bounce rate, and time spent on your site. CTR (Click-through Rate) and CPC (Cost Per Click). All companies want high CTRs. The more time spent, the better. Email Marketing.

Cost Per Click 62

Cost Per Click CPC CTR Advertising Benchmark 62

Hubspot

MAY 14, 2018

And using automation, a single marketer can scale and own a global nurturing strategy. However, many businesses today are using automation in ways that run counter to these goals and create a poor experience for their contacts. At HubSpot, we believe that nurturing and automation: Should not be about your company.

Marketing & Strategy 77

Marketing & Strategy CTR Lead Ranking Top of Funnel 77

Valasys

SEPTEMBER 27, 2018

Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica). the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Televerde

OCTOBER 30, 2019

Experts predict by the year 2034 fully 47% of today’s jobs will be automated, and 65% of today’s students will be applying for jobs that don’t exist yet. 58% of all top-performing companies use marketing automation to aid in their email marketing efforts. Harvard Business Review, 2017). Expandedramblings.com, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

JANUARY 8, 2015

Below is a graph depicting how marketer Neil Patel tested different variations of his subject line copy to more than double open rates. Fortunately, your marketing automation software can typically suggest optimal times for sending emails based off of previous email open and click-through activity among your subscribers.

Tips 28

Tips Landing Pages Click Rate Trigger Marketing 28

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. In fact, email is often the bridge between marketing automation and CRM, two cloud solutions most widely used by marketers today. Click-through rate (CTR). B2B marketers.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

LeadSquared

APRIL 14, 2016

So, typically when your leads start unsubscribing from your mailing list or when they stop opening your emails (low open rates), you will know that you are spamming them. Before it gets to that, your first hint will be the low open rates – your leads stop reading your emails. Image (colors that stand out).

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52