Vidyard

FEBRUARY 22, 2016

Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Tradeshift increased page views by 231 percent. Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Your email list has come to expect this. million emails per month.

ROI 40

ROI Email Marketing Tips CTR 40

Vidyard

MARCH 12, 2014

Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. That said, in our recent webinar we set out to answer three main questions: Does using video in email increase engagement?

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Hinge Marketing

DECEMBER 3, 2015

2015 is nearly gone, but shouldn’t be forgotten. Don’t be complacent with your email strategy and continue your campaigns as usual without being mindful of past performance. Ditch the Excel spreadsheets and make communication between your website and campaigns seamless. Take two steps back to leap forward.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Outgrow

AUGUST 11, 2020

According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8% and 22.86% open rate. The problem with these emails is that they are usually automated and lack a personal approach.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

ConvertKit

NOVEMBER 4, 2020

This has been my mission since I started sending it back in 2015. I’ve been working to expand and grow my list of newsletter subscribers all along the way, but there’s an issue I keep bumping into: Most of the email list growth advice out there doesn’t really work for creators with personal newsletters. Open Rate, 13.3%

Newsletter 88

Newsletter Opt-out Top of Funnel Opt-in 88

Valasys

SEPTEMBER 27, 2018

Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica). the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

MAY 14, 2018

And using automation, a single marketer can scale and own a global nurturing strategy. However, many businesses today are using automation in ways that run counter to these goals and create a poor experience for their contacts. At HubSpot, we believe that nurturing and automation: Should not be about your company.

Marketing & Strategy 77

Marketing & Strategy CTR Lead Ranking Top of Funnel 77

Hinge Marketing

DECEMBER 11, 2014

But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. There are a few best practices to follow in order to ensure your email campaigns are effective, to avoid appearing spammy, and to make sure you don’t lose your audience’s attention.

Email Marketing 48

Email Marketing Tips CAN-SPAM Open Rate 48

SugarCRM

NOVEMBER 17, 2015

Paying attention to the data from your previous email campaigns and testing hypotheses about improvements you can make via A/B testing can help answer these questions and take your efforts to the next level. In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate.

Email Marketing 50

Email Marketing Planning Opt-out CAN-SPAM 50

Atomic Reach

APRIL 12, 2019

From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. While social media, paid ads, and automation are likely to always be around, it is crucial that marketers don’t forget about established digital marketing channels.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

seo.co

DECEMBER 8, 2020

Because mobile searches are so popular, Google has now made it mandatory for sites to be mobile-friendly—any site that isn’t has already been hit by the nicknamed “Mobilegeddon” update which occurred on April 21, 2015. At the end of 2014, 73 percent of marketers claimed that email marketing was a core strategy for their business.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111