Remove 2015 Remove Automation Remove Open Rate Remove ROI
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How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? jump from 2015 , when only 2.08 The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. But it’s not uncommon for brands to have a 5-10% bounce rate.

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The ultimate list of email marketing statistics for creators in 2021

ConvertKit

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #7: Measurement and ROI. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

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4 Email Marketing Tips to Improve Your 2016 ROI

Content Standard

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Thanks to its relatively low cost, email delivers the highest ROI for marketers. Know the Data.

ROI 50
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4 Email Marketing Tips to Improve Your 2016 ROI

Content Standard

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Thanks to its relatively low cost, email delivers the highest ROI for marketers. Know the Data.

ROI 40
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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

Flash back to 2015: We had just achieved 100% year-over-year growth. While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. We use the other 90% as a control.

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Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

In 2015, Influitive created a new industry event focused on advocacy, customer engagement, and experience. We had worked with a video production company called Sparksight on many video campaigns in the past, including some basic Advocamp commercials in 2015. open rate, 0.7% click-through rate and 4.5%