2015 Automation Marketing Automation Services Open Rate 
Adobe Experience Cloud Blog
JANUARY 13, 2017
But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many?
The Point
JANUARY 13, 2015
Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so.
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Webbiquity
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B product marketing budgets are expected to increase on average 3.1% 3 B2B Content Marketing Stats and Facts.
Vidyard
MARCH 15, 2021
Customer Service 5. In contrast to creating separate original videos for each individual recipient, personalized video leverages technology —a video personalization platform—to allow you to use the same video over and over again. Personalization Methods 3.1 Traditionally Personalized Videos 3.2 Real-Time Personalized Videos 4.
ConvertKit
FEBRUARY 9, 2021
Email segmentation may not initially sound like a strategy for increased open and click rates, but once I start to unpack it a little more, you’ll quickly see why email segmentation is going to be your new best friend. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
Vidyard
OCTOBER 7, 2015
SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. San Francisco, Calif.
Vidyard
MARCH 28, 2017
At Influitive , we’ve worked for the past five years to build a whole new category of marketing—advocate marketing—to help B2B companies ignite growth through the voices of their customers. It’s my job to educate our prospects on what advocate marketing is, why it’s important, and why they need it. open rate, 0.7%
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