The Point

OCTOBER 8, 2015

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing. It’s 2015: use email, for crying out loud.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Hubspot

JANUARY 7, 2016

All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Of course, a close second priority is converting contacts/leads into customers.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. The Big Marketing Automation Stats. Marketing automation drives a 14.5% There are 215+ marketing automation solutions currently on the market.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

B2B Marketing Directions

JANUARY 4, 2015

The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. What are best-in-class marketers planning to do in 2015 to address these challenges? In this webinar, Ms. The pressures that Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Convince & Convert

APRIL 29, 2016

That’s where lead nurturing comes in. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. That means marketers want more people who download their content to become marketing qualified leads.

Education 110

Education B2B Marketing Marketing Qualified Leads Lead Ranking 110

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 165

Paid Search Agency B2B Sales Marketing & Strategy CMO 165

ANNUITAS

JUNE 23, 2016

We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more. 4% report quality of leads as primary measure of success.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Vidyard

DECEMBER 8, 2014

When complemented by the power of a marketing automation platform , videos might even be platinum. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1. Put Lead Generation on the Fast Track Online videos are a special breed of content for three reasons.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

LEADership

MAY 26, 2015

“Should we or should we not automate?” There are small start-ups that have seen early and rapid results with automation. There are some large corporations that are still not automating their lead generation campaigns. So what are the most common reasons your marketing automation may be failing to deliver?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. Most marketers are not satisfied with the effectiveness of their lead-generation programs. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

LeadSquared

MAY 20, 2015

See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. One important thing that many businesses forget is the keeping those leads engaged who would not buy immediately. For these leads, you need to set up a proper lead engagement or nurturing process. Hope it helps.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

markempa

APRIL 6, 2015

Create a behavior model to prioritize leads based on activity and data. Use your CRM or marketing automation suite to prioritize based on: Size of organization: Is there an organization that fits your “sweet spot” better than others? Fit: Can you meet leads’ immediate needs? Be sure to test this with your audiences.)

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

SmartBug Media

NOVEMBER 11, 2019

This allows you to collect data from people that download your guides so you can enroll them into lead nurture programs and keep them engaged by sharing more about your product or service. Right now, marketing automation is a popular method to help marketers automatically send highly targeted emails to leads.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Content Standard

DECEMBER 23, 2015

The year is coming to a close, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. Entering the Inbound Fold.

Studies 40

Studies B2B Marketing Marketing Strategy Marketing & Strategy 40

KEO Marketing

FEBRUARY 7, 2017

Look for people who have at least 3-5 years of experience in strategy development, audience selection, content creation, search engine optimization (SEO) , web development and lead-nurturing. In addition, the people must work together as a team so that the messaging and actions produce the best results.

Inbound Marketing 48

Inbound Marketing Work Management Lead Scoring Lead Ranking 48

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. See if your business can identify with any of these jaw-dropping marketing automation stats.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

But though we’re well into the marketing automation movement that depends on the smooth and consistent flow of prospect and customer data, we continue to downplay, or even ignore, the data quality issues that can plague our systems. Automate data verification and cleansing.

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. Traditional lead generation works well when targeting smaller businesses and lower value sales. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. Media Contact: Brad Hem.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Hinge Marketing

MARCH 16, 2015

Email Marketing and Lead Nurturing Once you attract audiences to your firm’s website, expertise in lead nurturing is what will allow you to qualify leads and encourage them into closer and closer engagements. Our research shows how firms are utilizing these approaches in 2015: Figure 3.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Vidyard

FEBRUARY 23, 2016

Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content. Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. Act-On: 2x more engagement and 62% more time on page.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. 2015 is nearly gone, but shouldn’t be forgotten. Hinge has developed a comprehensive plan, The Visible Firm℠ to help clients develop strategies for email marketing, lead nurturing and more.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40