2015 Automation Lead Management Lead Nurturing 
markempa
JANUARY 19, 2015
Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.
Hubspot
MARCH 15, 2016
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
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Launch Marketing
FEBRUARY 2, 2018
Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results.
Hubspot
JANUARY 7, 2016
All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Of course, a close second priority is converting contacts/leads into customers.
The Point
OCTOBER 8, 2015
Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing. It’s 2015: use email, for crying out loud.
B2B Marketing Directions
JANUARY 4, 2015
The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. What are best-in-class marketers planning to do in 2015 to address these challenges? In this webinar, Ms. The pressures that Ms.
LeanData
APRIL 8, 2015
April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. For more information: https://summit.marketo.com/2015/.
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