Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Where they invest the greatest amount of time?

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Oktopost

NOVEMBER 20, 2024

There are powerful tools at your fingertips to help you protect and boost your brand across multiple platforms. To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. The best part?

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Sword and the Script | B2B

DECEMBER 17, 2024

Marketers expect their budget to grow between ~2% and 5% After a full year of trying to, like 2Pac once said, make a dollar out of 15 cents marketing leaders are optimistic that their budgets will grow, according to multiple surveys: 260 B2B and B2C marketing leads forecast budgets grow to 12.7%

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

Marketing Budget 94

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 94

Webbiquity

SEPTEMBER 12, 2023

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 144

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 144

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

SocialPilot

JANUARY 21, 2025

A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time. Struggling to make sense of your social media performance? The best part? Too, tedious.

Social Media 110

Social Media Analytics Media Examples 110

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. We need more business NOW!”) Legacy budget planning. Consensus budget planning. The firm allocates its budget in a way that maximizes the probability of success and harnesses efficiencies.

Marketing Budget 139

Marketing Budget Marketing Budget Creation Work Management Planning 139

Marketing Insider Group

OCTOBER 2, 2023

Operating on tight budgets, startups need cost-effective marketing that delivers real value. Budget-Conscious and Value-Oriented Budget constraints are a reality for many startups. At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life.

Advertising Agencies 305

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 305

Hinge Marketing

FEBRUARY 27, 2025

The Fastest Growing Consulting Companies Todays consulting firms are wrestling with a host of issues, many of which have been with them for years, such as price sensitivity, a talent shortage, generational changes in the workforce, and the need to develop new skills. But they also face challenges unique to this moment.

Consulting 77

Consulting Marketing AI Service Peer-to-peer 77

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

OCTOBER 11, 2023

This methodology, together with the combined expertise of the ANNUITAS team and its diverse client network, is now available via a subscription-based, annual program – the ANNUITAS GTM Advisory Service – which launches this week. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. While there are tons of optimization tips and recommendations, business owners should aim to create a unique strategy that fits the company’s budget, email marketing scale, and objective.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. Ensure the directory ranks high on a search for “best (your primary software category).” Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Maximize your presence with the right directories.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Vision Edge Marketing

JUNE 7, 2022

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better. Confident business decisions take more than experience and your gut. Making smart decisions requires insights derived from analyzing data. Yes, I Want My Growth Idea.

Lead Ranking 218

Lead Ranking Analytics Lead Scoring Demand Generation Agencies 218

Salesforce Marketing Cloud

MARCH 17, 2025

Unlike traditional marketing, which usually requires a bigger budget and more resources, digital marketing levels the playing field for startups by providing the same tools and visibility as enterprises. We all know that marketing can be a full-time job and can be daunting especially for new entrepreneurs.

Paid Content 75

Paid Content Startups Course Marketing AI 75

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. As you’re developing an employee advocacy program, many questions may begin to pop up. Who will “own” our employee advocacy program?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Velocity Partners

FEBRUARY 19, 2025

B2B marketing has fallen into the same trap as Big Tech the tools, tactics, and metrics our industry runs on are almost exclusively designed to serve marketer goals over real customer needs. I know the last thing we need is another buzzword for the marketing jargon scrapheap. And weve found it helpful to have a shorthand to explain why.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Business 59

KoMarketing Associates

APRIL 29, 2020

In other words, just like B2B marketers use data and stats to make our case to potential buyers, B2B buyers want data and stats to make their case to their peers and senior reports. Look to your competitors’ newsletters as well, and to any data tools in your industry. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Here are the top 3 things you can do right now to maximize your demand gen budget: 1.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns?

ROI 143

ROI Marketing Attribution Campaigns Marketing Analytics Tools 143

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Velocity Partners

JANUARY 24, 2024

You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. Comparing yourself to peers is a deeply ingrained human instinct. First-party data is the answer. Let’s get into it.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Lead Ranking 113

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. Webexpenses.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

The Point

DECEMBER 20, 2016

Understanding efficiency of the process is important because it directly impacts required volumes and budget. An inefficient lead management process requires more volume (and budget) at the top of the waterfall to reach a revenue goal. HS) Tell us how the demand waterfall came to be. (TF)

Lead Ranking 0

Lead Ranking Demand Peer-to-peer Work Management 0

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. Nearly 79 percent of effective B2B content marketers said that they also have clarity into their program, making it a key component of their success.

B2B Marketing 120

B2B Marketing Content Marketing Planning Peer-to-peer 120

Hinge Marketing

JANUARY 7, 2019

A digital marketing strategy is a plan for using digital marketing tools and techniques to achieve a firm’s strategic marketing objectives, such as brand building or new business development. A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend.

Marketing Budget 125

Marketing Budget Work Management Marketing Automation Services Marketing Management 125

KoMarketing Associates

OCTOBER 31, 2013

What separates MarketingProfs from the rest is their benchmark reports, which allow marketers to get an in-depth look at what’s happening within the industry. In fact, Odden’s recent “ 10 Content Marketing Tools for Creation, Distribution and Analytics ” post engaged the Twittersphere with more than 600 mentions.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Engagio

OCTOBER 6, 2023

Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum. This hampers company growth, and if not managed well, can trigger a cycle of cuts and stagnant growth.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Litmus

APRIL 13, 2021

See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Benchmark Email. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. Download the report ?.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. They regularly discuss their content marketing strategy and program with their team. Content Marketing Budget Expected To Increase.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Orange Owl Blog

APRIL 5, 2025

times more likely to outperform their peers in both revenue growth and market share. Moreover, a Gartner survey found that 61% of B2B marketers using AI tools in their GTM strategy reported a 20% or higher increase in lead conversion rates. According to a 2023 McKinsey report, companies that embed AI throughout their GTM models are 2.5

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Scoop.it

SEPTEMBER 16, 2021

Social media analysis tools help conclude the audience’s interests based on their behavior while using platforms like Facebook and Instagram. Which begs the question, how do you know what content would grab and keep the attention of many? The good thing is there’s no secret strategy on how to create content your audience will love.

Peer-to-peer 125

Peer-to-peer Content Curation Social Media 125

markempa

DECEMBER 30, 2013

Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Sword and the Script | B2B

JUNE 25, 2024

If you enjoyed this post, you might also like: 3 marketing motions successful B2B software companies do differently than peers Image credit: Unsplash The post Too many discussions in B2B marketing begin with: “You’re doing it wrong” appeared first on Sword and the Script. Yet there’s another pressure that’s pervasive across marketing.

Peer-to-peer 93

Peer-to-peer B2B Marketing B2B Thought Leadership B2B 93