Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1.

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey.

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Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. Features Don''t Drive Decisions.or

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The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Even then, the email was designed primarily to generate response. The results were startling.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

PureB2B

AUGUST 18, 2020

New CEO joins to expand Demand Science Group’s service offerings. Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

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Demand Paid Search Agency Positioning Work Management 118

Valasys

APRIL 26, 2019

A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance.

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Activities Account Based Marketing ABM Demand Generation 49

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

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Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

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Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

ANNUITAS

DECEMBER 4, 2014

It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. of Enterprise marketers feel they are effective in achieving their goals in demand generation programs/campaigns according the ANNUITAS B2B Enterprise Demand Generation Study.

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Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. More specifically they post excellent, snackable content around demand gen best practices and tips. B2B Marketing Blogs.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You

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Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. More specifically they post excellent, snackable content around demand gen best practices and tips. B2B Marketing Blogs.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

PureB2B

AUGUST 18, 2020

New CEO joins to expand DemandScience Group’s service offerings. Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

LEADership

JANUARY 6, 2015

For me, personally, 2014 was an exceptional year—a truly transformational one. Here are some resolutions I recommend for your B2B lead generation playbook to help you make 2015 the best year ever. Revisit these Tips to Refresh Your B2B Lead Generation. Accept that Social is Here to Stay—Get with the Program.

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Lead Generation Lead Scoring Lead Ranking Generation 40

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. He leads HubSpot's team of regional marketers to bring inbound marketing and sales to ANZ and Asia.

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Hubspot Demand Generation Agencies Work Management Top of Funnel 69

LEADership

MARCH 3, 2015

He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. How many leads are we getting?”

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Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. Demand generation drives awareness and interest in a company’s product and services.

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Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

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Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. But, primarily, my role is to lead and manage CMIs Consulting/Advisory, Education and Technology divisions. So, that itself is the thing of value.

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Demand Generation Agencies Enterprise Management Content Storytelling 100

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — DemandScience a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. 5000 Fastest-Growing Private Companies in America for the past seven years.

Marketing Management 62

Marketing Management Paid Search Agency Demand Generation Agencies Digital Marketing Funnels 62

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. Monica Sullivan, SVP of Marketing.

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Demand Marketing Management Paid Search Agency Demand Generation Agencies 62

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. worldwide growth for all social media ad spend in 2014. That should be no surprise, as Facebook held 7.4%

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Paid Content Social Media Paid Search Agency Facebook 120

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

PureB2B

JUNE 28, 2017

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List.

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Paid Search Agency Lead Scoring Lead Ranking Companies 0

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I bet correctly that we would see more investment in content marketing, big data and marketing technology in general. Well those last bits didn’t really happen. Check them out!

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Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

The Point

JULY 18, 2014

And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. But though I quibble with the general sentiment, Ms. They simply want information of value.

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Forrester Work Management Content Marketing Demand Generation Agencies 100

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015.

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Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. Marketing never gets the opportunity to identify and deliver a lead.

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Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

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Marketing Report B2B Marketing Research Advertising Agencies 120

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

PureB2B

JUNE 28, 2017

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. 500’s 2014 Advertising & Media Company List, and #10 on the 2014 Woman-Led List.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

PureB2B

MAY 2, 2016

Jones said "This kind of top-line growth is driving the state's economy and generating the kind of excitement that attracts global brands and their talent here". 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. The company ranked #23 on Inc. Photo credit: TapSnap.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. For more information, visit www.pureincubation.com. The 2015 Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. For more information, visit www.pureincubation.com. The 2015 Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62