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Are Your Peers Beating You to Video Marketing Results?

Vidyard

Is three new marketing videos every month a lot or a little? For the fourth year in a row, we’ve partnered with Demand Metric to publish The 2017 State of Video Marketing which samples a broad array of video marketing professionals across industries to see how they’re doing. You just never know. What happened?

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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Social Media Marketing Pros Are 6x More Likely to Beat Sales Quotas [Study]

Content Standard

Social media holds a strange middle ground for many marketers. On the one hand, the medium’s efficacy is pretty much impossible to dispute, especially for B2C brands that are looking to reach their audiences anywhere at any time. The Findings. From February to March of 2015, Kitedesk conducted a survey of 524 sales professionals.

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Viewtopia: The Perfect Place for Marketers to Be on November 9-10, 2016

Vidyard

Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!) Why is Viewtopia the marketing event you can’t miss? of the whole year. your audience.

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New Research on CPA Marketing Budgets

Hinge Marketing

What can we do to give our marketing efforts an edge? The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We walked away with a new understanding of how high growth firms market themselves differently.

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Strong Marketing Leads to M&A Success

Bluetext

Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. That’s why challenger brands often partner with a leading marketing agency like Bluetext, to put them in the position for a rewarding acquisition or merger.

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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

That may, in fact, be one of several desired outcomes, which could include raising venture capital, making acquisitions themselves, penetrating new markets, accelerating growth, or all of the above. Articulating a vision and communicating why the client is leading the market towards that vision demonstrates rising future enterprise value.

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