Remove 2013 Remove Personalization Remove Storytelling Remove Youtube
article thumbnail

Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands.

Trends 94
article thumbnail

Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

When social media entered the scene in the early 2000s, marketers were quick to recognize how important of a change this tech would be for their industry—people gathering around interests, sharing their thoughts, and publicly posting personal details felt like a fever dream which couldn’t possibly be true. Evolution of the Story Format.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

State of Content Marketing 2019: Creativity Strikes Back

Contently

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. ” she told me.

article thumbnail

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

article thumbnail

The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling

Content Standard

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Heidi’s writing is personal, relatable, and informative. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product. Robert has a knack for creating content with great storytelling.

article thumbnail

Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.