Influencer marketing trends across industries
Sprout Social
MAY 9, 2024
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands.
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