ClearVoice

MARCH 1, 2021

When I was working at my first internet marketing agency in 2011, the director of marketing used an analogy for SEO that was perfect, and still is to this day: Think of SEO like a wagon wheel. Some review sites often rank on the first page of results in Google’s SERPs, giving your brand more real estate if you have reviews there.

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Hubspot

MARCH 15, 2013

The first Google Panda update appeared on February 24 th 2011 and if you were unlucky enough to be hit, your traffic probably looked a lot like this: Since that first update, Google went on to release a further 23 updates, with the latest happening on January 22nd of this year. In your SEO, that is.). The Story So Far.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. Using schema can also positively impact user experience and brand perception, and boost your competitive standing in the crowded SERPs.

SEO 52

SEO SERP Lead Ranking Lead Scoring 52

EMagine B2B Blog

MARCH 5, 2019

Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). Full List of Schema Data Available in health-lifesci.schema.org. Breadcrumbs. Corporate contacts.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Release date : February 23, 2011.

Google 101

Google Lead Ranking Lead Scoring SERP 101

seo.co

OCTOBER 4, 2021

Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? For example, many booking agencies would keyword stuff their webpage footers with phrases like “cheap hotels paris” or “cheap hotels nyc” just to increase their SERP ranking. What is Keyword Density? Source: [link].

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. , but who knows if they're doing everything they should be. 7 Signs Your SEO Sucks, and How To Fix It. Your SEO wins are short-lived.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. Keep Track of URL Performance. Apart from keeping check on keywords, also do keep track of URL performances.

Keywords 52

Keywords Search Marketing Google Adwords 52

Single Grain

NOVEMBER 30, 2023

.” Work With Us Understanding Search Algorithms and Their Evolution (AI, ML) Search algorithms are the primary way that search engines determine how content is ranked and displayed in the SERPs. Let’s say you sell sports equipment.

SEO 52

SEO Landing Pages Long Tail Marketing Keywords 52

Valasys

JANUARY 9, 2023

From Panda, launched on 24th February 2011 to Core Web Vitals, each update had its strategies to help optimize your blog to rank at the top of Search Engine Result Pages (SERPs). By doing so, your own URLs compete against each other, and it becomes difficult to find and navigate their way to the desired content or blog.

Lead Ranking 40

Lead Ranking SEO Lead Scoring Marketing & Strategy 40

seo.co

NOVEMBER 10, 2020

Prior to 2011, keyword-rich anchor text was considered a best practice. It was possible to over-optimize anchor text and achieve impressive SERP rankings, yet have links that looked obnoxious, spammy , and out of place. Any time you use a raw URL, it’s considered a naked link. SEO was about manipulating the algorithm.

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

Hubspot

JUNE 5, 2012

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 2) Screaming Frog SEO Spider. 2) Screaming Frog SEO Spider.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

seo.co

DECEMBER 25, 2020

A few years ago, this meant your mobile searches were far more likely to fetch results that were mobile-friendly, and you might see different layouts for your destination SERP. Unifying SERPs. Mobile and desktop SERPs are different, with different layouts and ranking structures, but they’re gradually growing to become more similar.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Panda – February 2011. Now of course Google have always been against buying links – because this manipulation of the link graph messes with their ability to deliver genuinely good results at the top of the SERPs. For social, engagement is the key metric to measure. We might also look at downloads, trial subscriptions etc.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. URL structure, meta-tagging, etc.–play Follow him on Twitter. Nick Eubanks: Nick has been helping companies with their digital marketing since 2004. He is currently the V.P.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

QuanticMind

OCTOBER 25, 2017

As a result, marketing become a battle for customer attention online for what Shipman calls “the digital shelf” – or search engine results page (SERP). Shipman describes 3 principles of maximizing shelf presence: Customer experience on SERP as a whole – thinking holistically about the full appearance of SERP.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Webbiquity

FEBRUARY 24, 2015

The Ultimate Guide to Enterprise SEO by SERPs. And are your website URLs optimized? ”) to technical website development, link structure, URL optimization and more. Erin Everhart deconstructs Google’s announcement late last summer than SSL may impact organic search rankings. Does it use responsive design?

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. As you’ll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible. Keep your URLs static. Everybody does.

Lead Ranking 111

Lead Ranking Lead Scoring SEO Google 111

Directive Agency

JULY 26, 2016

Another good thing to do is ask them for a few of their clients and URLs and put those into a tool like Ahrefs.com or Moz.com to see what backlinks they actually got for their clients and if they’re quality. We don’t nearly have the needle-moving tactics we had before 2011. Did They Promise the Sky? SEO is no magic wand.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100