ANNUITAS

MAY 8, 2012

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. That being the case, marketers can no longer think in terms of of “lead generation”.

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. DemandGen Report recognized USA Financial for their work with The Annuitas Group in which they developed and implemented a lead management process, as well as deployed marketing automation technology.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

Customer Experience Matrix

MARCH 8, 2011

Details below: Friday, March 11, 2011 10:00AM PST / 1:00PM EST There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. You can register here.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Customer Experience Matrix

JANUARY 4, 2012

These include: Salesforce Assessments (salesperson hiring /assessment) 03/28/11 Litmos (learning management) 06/10/2011 iCentera (on-demand portal software for sales enablement) 07/06/2011 Rapid Intake (collaborative rapid e-learning authoring) 09/08/2011 Webcom Inc.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Webbiquity

JUNE 28, 2012

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Develop and implement a demand generation strategy including content marketing and development.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

The Point

MARCH 12, 2012

Incidentally, if you’re under the impression that since 2007 companies have realized the error of their ways and are following up with leads more promptly, InsideSales.com has some bad news. It’s enough to make a demand generation marketer weep. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Adobe Experience Cloud Blog

DECEMBER 13, 2011

Software or services purchased this year are deductible from your 2011 tax bill. The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Lead Management is a proven technology delivering real value to companies like yours. Gimme a (tax) break. It’s the economy!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. If you follow these 5 steps, you will produce leads and revenue for your company, build a better relationship with sales, and improve your engagement with your customers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. hot lead management.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. The prize of choice in 2011 is the iPad2. Scarcity drives demand. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. To help clearly define roles, responsibilities and improve lead management, many organizations have considered lead management software. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Allocadia

APRIL 5, 2019

Since 2011, Anna Soo has led the Marketing Operations function at Commvault. Anna Soo: When I first started at Commvault back in 2011, there wasn’t really a Marketing Operations team as such. One of my first projects was to implement the SiriusDecisions Demand Waterfall. I was the first person in a MOps role.

Planning 59

Planning Work Management Budget Programs Advertising Agencies 59

Allocadia

FEBRUARY 6, 2018

About Anna: “The Lighthouse that Keeps Everyone on Target” Since 2011, Anna Soo has led the Marketing Operations function at Commvault. Anna Soo: When I first started at Commvault back in 2011, there wasn’t really a Marketing Operations team as such. I was the first person in a MOps role. It was a huge effort.

Class 40

Class Planning Budget Programs Marketing Automation Services 40

ANNUITAS

MARCH 12, 2012

At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” This includes content marketing, demand generation strategies and sales approaches. The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Funnels Forrester 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

For these companies, she owns their demand generation strategies and execution and produces all of the content to engage prospects and retain customer success. Kim’s role at Thanx resides on the demand gen team, so it’s her mission to provide useful content that helps create MQLs for the sales team. Kim Courvoisier.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

For these companies, she owns their demand generation strategies and execution and produces all of the content to engage prospects and retain customer success. Kim’s role at Thanx resides on the demand gen team, so it’s her mission to provide useful content that helps create MQLs for the sales team. She’s worked in B2B tech since 2011.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing Insider Group

SEPTEMBER 30, 2010

Messaging and lead management are definitely important details to hammer out in the conversations as you work toward building a relationship with sales based on mutual respect and trust and driving towards a common goal of more sales. Augmented Reality For B2B Marketing in 2011?" Why does the sun rise in the East?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

chiefmartech

APRIL 11, 2018

Demand Generation. Establish marketing lead gen and lead nurturing programs that capture early-stage leads and qualify them through the marketing-sales funnel. Design your marketing campaigns, analyze conversions, and perform data governance and lead management. Customer intelligence is the key here.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51

ANNUITAS

MAY 10, 2011

Since founding The Annuitas Group in 2005, we have been speaking about the importance of lead management process , and how it affects alignment and revenue improvement. Sales productivity is every bit as much a part of marketing’s mandate as branding and demand generation.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

ANNUITAS

DECEMBER 21, 2010

I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. 2011 should be the year of the customer.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. Products Offered: Under the B2B SaaS model, Uber will be managing an on-demand service for Marin County in the San Francisco Bay area. SaaS is not a new concept. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Toronto-based Maropost was founded in 2011 and has more than 270 Employees.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120