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Integrating Social Media and Search

Marketing Insider Group

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. This way you will begin to understand what keywords are being used and in what context they are being used in. Analyze keywords. Create content based on top terms.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. To sales, they are a waste of time. That’s true, definitely.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Kelly May 24 2010 Michael, I had fun reading your post.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Just building a business blog is not going to help you drive traffic or generate leads. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases.