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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Create animations?

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. What were the results?

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B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

markempa

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? What are trigger events? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? What are trigger events?

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B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2