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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? Questions this raises: Should that first meeting have been face-to-face?

Lead Gen 100
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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

BtoB 100
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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Tweet This!

BtoB 100
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$600 Discount on MarketingSherpa's Email Summit for my readers

markempa

I’m looking forward to heading down to Miami for the upcoming MarketingSherpa Email Summit 2010. Besides giving me a valid business reason to leave Minnesota in the winter (and if you’ve been here in January, you know why I'd want to), I’m even more excited about MarketingSherpa's new specific B2B track.

Lead Gen 120
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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. 4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales).

Lead Gen 100