Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

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Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.

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Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Rohit may be the first person to have coined the term “content curator.”

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Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. The objective here is to drive people to your website, which should be the hub of your online marketing. Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast! Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

AUGUST 16, 2010

I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger. The price is right, and if you hate them, you can bail out at any time. If there are specific areas that you’d like to see me cover in detail, please let me know. All rights reserved.

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Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# All rights reserved.

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Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MAY 5, 2010

Want to know what Janes think about OPI nail polish , and whether it’s worth the price premium? Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. Thank you for all of your excellent blog posts about social media Jay.

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Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Either way, reading Delivering Happiness will convince you that there is a better way, that success and happiness aren’t mutually exclusive, and that Tony Hsieh is a special person. Did Delivering Happiness rock me to my core?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Top B2B marketing posts for 2009 (hint: social media) =-.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use? Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business. Pricing: Your pricing is incorrect.

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Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. RT @jaybaer Will you join me for Social Media Success Summit?

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 10, 2010

We have a lot of small business customers due to our price-point (note: as low as $9.99/month), RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. Viral Heat data includes location, wherever available. month), so filtering and more and more analytics are important to our customers.

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Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. All rights reserved.

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PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 8, 2010

Thanks (not) for all the FUD you sell at hefty prices. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Only tells us to make sure we keep a plate of crow ready to serve up to the gurus after they bill us for their expert advice. link] jaybaer Fair point. All rights reserved.

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Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 26, 2010

Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. The station also wholesale Nike Shox Shoes , the price is very reasonable, the service is also very good!

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

Also, what are the hidden price tags on this toy? For travel, I recently exchanged my USB air card that I used on my Macbook (Verizon, $60/month) for a MiFi (same price), so that I can make my own Wi-Fi hotspot at any time, and connect up to 5 devices to it (usually iPad, iPhone, MacBook, wife's iPhone, kids' iPod Touch).

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Paid Search Agency Content Social Media PR 137

Convince & Convert

FEBRUARY 25, 2010

That's the price of admission. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Be remarkable. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

JUNE 8, 2010

The station also wholesale Nike Shox Shoes , the price is very reasonable, the service is also very good! I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site!

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

Pricing is very reasonable, as you can download and use 60 images a year for just $229. Shutterstock When I want a slightly higher grade of photo, or more precise searching, I utilize Shutterstock. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Pricing is very reasonable, as you can download and use 60 images a year for just $229. Shutterstock When I want a slightly higher grade of photo, or more precise searching, I utilize Shutterstock. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] Marketing Filter RT @jaybaer "R.I.P. link] Dennis Price RT @jaybaer: "R.I.P. Don't tell FB. All rights reserved.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] Marketing Filter RT @jaybaer "R.I.P. link] Dennis Price RT @jaybaer: "R.I.P. Don't tell FB. All rights reserved.

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Facebook Marketing Websites Paid Content Social Media 167

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

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Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales&# perspective. Content marketing is a whole 'nother beast, and that's what Twitter is perfectly suited for, even for most businesses.

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Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Action: This screams micro-site and a slightly marked-up price. I see testimonials, etc. But the challenge is not to do these things. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Paid Content Media Webinar Metrics 120