2009, Marketing Leads, Relevance and RSS

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Analytics is the new marketing creative! According to a study done by Professor John A. Definitely not.”

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. David Brazeal´s last blog.

Curation

Curation RSS Web 2.0 Content Marketing

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

free stuff that sells. maybe.

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free?

Work Management

Work Management Marketing Automation Services Budget Programs Marketing Management

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sounds simple, right?

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Leave a Comment { 2 trackbacks } Twitted by DiYMCoach Tweets that mention Social Media with Email Marketing – is it the Super Combo?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less?

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. If the market has shifted and it’s no longer relevant.

Planning

Planning B2B Marketing Emarketing B2B

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This may include basic pricing information.

Sales Management

Sales Management Pricing Price Marketing Websites

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. However, they do have a strong influence.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. They forgot to first set a strategy that carefully targets prospects with relevant messaging. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features

Features Web 2.0 Planning Work Management

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Provide multiple ways to access relevant information with minimal clicks. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. There’s nothing new we can say on our website.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders.

Social Media

Social Media Social Marketing Media Planning

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

JANUARY 4, 2011

Having multiple contributors ensures your blog will be a compilation of multiple viewpoints and relevant expertise that attracts a variety of readers. Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. Warren, RI 02885.

B to B

B to B Blogger B2B Thought Leadership RSS

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. Read my previous post 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers for more specifics on how to fix some of these common problems with industrial websites.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

How Relevant Marketing Content Helps B2B Branding

Webinars

Trending Sources

Is Content Curation an Easy Way for Content Marketers to Do More.

Webinars

free stuff that sells. maybe.

Deconstructing the Four Stages of the Industrial Buy Cycle

The Twofold Benefit of Optimizing Marketing Content

Social Media with Email Marketing – is it the Super Combo?

Top 10 Clichés to Avoid in B2B Marketing Content

Using Content to Move Prospects Forward in the Sales Cycle

7 “Rs” for B2B Marketing Content Planning

Focus on Content in B2B Marketing

Successful Industrial Websites Require Part DiY and Part.

Content Auditing and Mapping it to the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Don't Count on Marketing Automation to Solve All Your Lead.

Translate Features into Benefits if You Want Your Marketing.

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

Shortening the Industrial Buy Cycle in 5 Simple Steps

The 6 essential rules of a website redesign – Ignore them at your.

7 Strategies for Using Content to Market Industrial Products

How to Use a B2B Blog to Win Customers and Influence Prospects

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Have Digital Marketing and Social Media Killed the Industrial.

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Is Your Industrial Website Still Just a Business Card?

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