2009 Event Event Marketing Social Media 
Online Marketing Institute
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
markempa
JUNE 14, 2007
I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Brian Carroll, on his B2B Lead Generation blog, writes that social media favors trendy marketing mediums because they are easier to link to and popular.
markempa
JUNE 13, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This dilemma has led me to think about how trigger events are related to one of the basic laws of physics.
Adobe Experience Cloud Blog
APRIL 24, 2012
I’m not saying all are bad, but it’s rare I find events that are done just right. It was an SEO conference called ScarySEO, and had all the attributes I thought were important from a large show, but with the intimacy only a small event can provide. Second, this event has attendee only content. A small detail?
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.
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