Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Martech Advisor

JANUARY 10, 2020

Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Our conversation revealed telling insights into the current state of women in martech, and future trends in this area.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

The Customer

MAY 11, 2021

CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Research Reveals Poor Customer Experience Leads to Customer Churn.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Martech Advisor

AUGUST 20, 2019

Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1 70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. to devise an effective strategy.

CMO 46

CMO Positioning SWOT Work Management 46

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Here is one of the graphs from the eMarketer study. What is the relevance of social media for B2B?

Social Media 53

Social Media Emarketing Forrester Media 53

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly Every era of tech startups has design trends that influence it. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45