Trending Sources

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information.

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely Salesforce.com, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me.

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. These are supported by standard connectors to Salesforce.com, NetSuite (where Rudin was an advisory board member) and Oracle Order Management. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems.

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Both Angoss and CopperKey offer scoring plug-ins to Salesforce.com. Salesforce.com data), or you must supplement the data with known variables (e.g. I was skeptical the other day about the significance of on-demand business intelligence. I still am. But I’ve also been thinking about the related notion of on-demand predictive modeling.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises.

The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers.

And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.

Streamline Customer Acquisition to Grow With Reduced Funding

Modern B2B Marketing

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

While GreenRope is new to the VEST report, the company itself was founded in 2008. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

The genesis of Klout circa 2008. So in August of 2008, I quit everything I was doing and went all-in on Klout.”. In less than six months, the software was ready to go and the first version of Klout was launched on Christmas Eve, 2008. “It The genesis of Klout circa 2008.

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on.

Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution

Marketing Action

CHRIS : In 2008, I started myBusinessIntegrated as an integrated communications company. Certainly integration with salesforce.com was critical for us. CHRIS: In 2008, I started myBusinessIntegrated as an integrated communications company. An Act-On Conversation.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. by Jon Miller Online video is exploding.

Video 26

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.

LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1%

The Revenue Performance Management Bandwagon

Modern Marketing

Salesforce.com created the cloud computing category. In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management). The system accesses standard sources (Salesforce.com, AdWords, etc.)

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. But at the moment, Act-On is very much an exception among demand generation products in not offering automated data synchronization with Salesforce.com.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. The database can include answers to survey questions and fields imported from Salesforce.com.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Low Cost Systems for Demand Generation

Customer Experience Matrix

Pardot : another pretty powerful product; see my blog review from December 2008. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo.

Salespeople: One Question Matters Most

Customer Experience Matrix

The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS. For example, Jim Lenskold 's 2008 Marketing ROI and Measurements Study found 26% of respondents measured ROI on some or all campaigns; the combination of "some" and "all" in the SLMA study is 53%.)

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

By Neil on Nov 19th, 2008 View Comments to “Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads&# C Jeffers Says: November 21st, 2008 at 8:45 am Neil - Thanks for your leadership in this area. Thanks again Christopher Jeffers VisitorTrack – [link] Neil Sequeira Says: November 21st, 2008 at 1:11 pm Thanks Christopher, it is definitely an exciting space and a great way of uncovering opportunities.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

True Influence has existing integrations with Salesforce.com and SugarCRM. True Influence was released in late 2008 and currently has about fifteen clients. People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it.

API 2

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space.