2008 Process Studies Word of Mouth 
Onalytica B2B
AUGUST 23, 2017
So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Why should you be doing it?
Content Standard
MARCH 23, 2015
In 2008, Barack Obama did something no other presidential candidate had ever done: He used social media to engage his audience and influence their decision-making process. Other Project studies have shown how those who use social media, especially Facebook, are more civically and politically active than non-users.
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Industrial Marketing Today
SEPTEMBER 13, 2010
The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle. All Rights Reserved.
Online Marketing Institute
AUGUST 14, 2011
Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.
Ambal's Amusings
SEPTEMBER 17, 2009
B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. ” The goal of each presale engagement should be to create content that will really make a difference in your prospect’s buying process. MarketingSherpa. Get Content.
Convince & Convert
AUGUST 2, 2010
Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.
Convince & Convert
MAY 12, 2010
I feel like the other guy in the story- will you try social media if I give you some great case studies? Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved.
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