Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Industry Report Overview from Michael A.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Chief Marketing Officer, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

AUGUST 4, 2011

It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. How Higher Education is Leading the Way. As mentioned above, social media is becoming an essential piece of the inbound marketing process.

Social Media 28

Social Media Media Leads Lead 28

Hubspot

APRIL 5, 2011

There is an increasing amount of resistance from being spammed by irrelevant marketing messages and gobbledygook. Today’s buyer prefers to be educated and not sold. Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Marketing Takeaway. read full story ).

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. A B2B blog is the perfect online tool to accomplish that. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JULY 22, 2013

The power of inbound marketing. Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. Let’s do those two items in reverse order.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

NOVEMBER 12, 2010

He is also the Chair of the Joint Committee on Revenue, Vice-Chairman of the Joint Committee on Higher Education, and is an active member of the Senate Committee on Ways & Means and the Joint Committees on Economic Development & Emerging Technologies, Consumer Protection & Professional Licensure and Veterans & Federal Affairs.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Okay, yeah -- an ad can direct visitors to a landing page for one of your marketing offers. And that is why the blog post is the new online ad unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 28, 2014

Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Inbound Marketing and Your School.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Hubspot

JUNE 13, 2016

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

Examples 28

Examples Ad brokers Best Practices Hubspot 28

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Laura Fitton. Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Laura Fitton. Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . That puts even more responsibility on B2B marketing teams to go beyond just piquing curiosity. Manager, Inbound Marketing. . . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. That puts even more responsibility on B2B marketing teams to go beyond just piquing curiosity. Manager, Inbound Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. 5 Lessons From Our Inbound Marketing Journey. 2) Be Consistent.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Information sharing and education. looked at over 40,000 HubSpot-customer landing pages. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

SEPTEMBER 8, 2010

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. In a study of 231 (likely a bit more social media-savvy than average) companies, 88% planned to maintain or increase inbound marketing busgets in 2010. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

JULY 21, 2020

For example, if you use HubSpot and wish to connect Salesforce to it, it's quite simple. 3) HubSpot. Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. billion USD as of 2019. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

JULY 17, 2012

To inbound marketers, all of this content probably seems pretty great -- but it also means it takes a lot of work to get your content to stand out in the crowd. Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! Twitter's Superpower. Getting to Know Pinterest, The Artist.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Hubspot

JUNE 4, 2013

it was because he had in his hands a big fat chunk of marketing BS in the form of a 1964 educational textbook, and he was so pumped to share it with me. Or, "A company''s marketing effort should start and end with the customers." Those still resonate in today''s era of inbound marketing. On Emerging Markets.

Planning 28

Planning Class Ethics Paid Search Agency 28