Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Zoominfo

OCTOBER 5, 2021

Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I’ll continue publishing the Social Media Messenger after a short hiatus.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. He also apologized to the manager, Jim Leyland.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Content Marketing Institute

DECEMBER 5, 2017

It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We We are able to chop up segments and get shorter pieces of content to share on Facebook and various social media. Zappos Insights: Online shoe retailer creates educational spin-off.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? so far in 2008. last.fm, emusic and Pandora) and communication (e.g.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

WebMarketCentral

AUGUST 31, 2009

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

Convince & Convert

FEBRUARY 19, 2010

All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Great article Jay!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117