Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. They’ve been living in a quasi-cookieless world for some time now. Enable data collection using existing tags. Select the UA property.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Liveintent

JANUARY 25, 2022

One of those alternatives sits with first-party data — a key component to developing and maintaining direct relationships with consumers and delivering personalization in a cookieless world. Content packages consist of newsletter inventory tagged with the same IAB Category, like Business.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Convert

JUNE 29, 2021

We’ve been patiently waiting ever since for news about a more holistic integration with Google’s preferred implementation solution, Google Tag Manager (GTM). Just last month, Google announced new features that help their users determine and implement consent not just across Google tags, but any tags running in the GTM container.

Tagging 52

Tagging API Paid Search Agency Privacy 52

Martech

APRIL 26, 2022

” Acceptance – “This is more advanced and helps with the cookieless future that I keep getting asked about. Here’s a list of where we’ve been: Urchin Analytics Google Analytics Synchronous Tracking Google Analytics Asynchronous Tracking Universal Analytics Global Site Tagging (gtag). Can we ask for more time?”

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Enterprise Management 101

Liveintent

OCTOBER 19, 2021

It’s important to leverage channels that will help you build your first-party data footprint, so you’re better equipped to face a cookieless world and deliver premium ad experiences. Dynamic Audiences are built from activity tracked by our LiveConnect tag on advertiser’s websites and apps. Dynamic Audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Liveintent

JULY 26, 2022

In a cookieless world, ID interoperability is essential for scale. This is done simply and elegantly by implementing the LiveIntent Javascript tags on publisher pages. Brands and publishers that embrace email will have the upper hand once the other third-party cookie shoe drops. Our solution is interoperable and designed to be open.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

ClickZ

FEBRUARY 11, 2024

Privacy is a growing concern for consumers, and GA4 addresses this by offering privacy controls such as cookieless measurement. Create a new GA4 property and implement dual-tagging, which involves sending data to both UA and GA4 simultaneously. This step will help you identify any gaps or areas that require customization in GA4.

Industry CMS 40

Industry CMS Lead Ranking Top of Funnel Marketing Analytics Tools 40

Outbrain

AUGUST 1, 2021

When you create a campaign with a particular ad network, the network will provide you with a small piece of code (called a pixel tag) to add to your website. Although the move to a cookieless world has been somewhat delayed , it is still important to start planning now for tools and tactics that will allow you to remarket in the future.

Paid Content 66

Paid Content Cost per Acquisition Cost Per Click Click Rate 66

Convert

MARCH 10, 2022

Honestly, on the price tag level alone, nothing is as sweet as free. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Google Optimize is great — up to a point. Both are part of the Google Marketing Platform. Why Do Agencies & Businesses Invest in Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Metadata

MAY 18, 2021

How to prepare for the cookieless world. For LinkedIn advertising, you’ll need to enable a new pixel by heading to Manage Insight Tag under Campaign Manager. The social platforms (typically LinkedIn and Facebook) look for an exact 1:1 match against what we uploaded to identify which accounts to serve ads to.

Advertising Agencies 52

Advertising Agencies Ad Exchange Paid Search Agency Privacy 52

Choozle

OCTOBER 22, 2018

Ad tag: A small piece of code that defines the ad space where ads display on a website. Cookieless targeting: Targeting tactics (such as contextual keyword targeting) that do not require cookie-based data to employ. The ad server allows different ads to be served in order to target different audience groups.

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41

Liveintent

NOVEMBER 2, 2021

Now, marketers with a robust customer database of email addresses tied to offline and online consumer attributes can leverage that data today and in a cookieless future to engage their target audiences. Lookalike Audiences. Lookalike Audiences help identify and target audiences who resemble your best customers.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Salesforce Marketing Cloud

SEPTEMBER 14, 2021

21 — Data and Privacy in a Cookieless Future. Register for Dreamforce today and tag a friend or two. Slack is changing the way that marketers engage with projects, connect with systems, and share information with internal and external partners. Learn about the latest Salesforce integrations and innovations for marketing workflows.

Marketing AI 98

Marketing AI Account Based Marketing Planning Work Management 98

Liveintent

FEBRUARY 9, 2022

An overreliance on the walled gardens comes with a high price tag; publishers have lost control over their audiences and, in turn, revenue. Walled gardens are in a particularly powerful position to aid advertisers in a cookieless world since they’re built on a foundation of logged-in audiences.

Advertising Agencies 77

Advertising Agencies Work Management Newsletter Custom Publishing 77