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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

This will add a sense of urgency to your event and get people to act now, or risk losing their spot. It’s vital to get quality content out to your audience and potential attendees to build hype, awareness, and engagement, which will not only motivate attendance but also boost your WOM (word of mouth) across the industry.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

They don’t conflate WOM with a stranger’s review online. A sweet spot for online reviews is when a business can leverage user-generated content. Age and experience Older individuals, particularly those less accustomed to digital platforms, often exhibit more skepticism towards online reviews.

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Just ask Dell regarding their batteries that caught fire.

Service 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sore spot with us PR types.) Sore spot with us PR types.) He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. link] Russ Henneberry Wow.

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Jay Baer on Turning Customers into Content Marketers with Talk Triggers

DivvyHQ

Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it. It’s fair to say that almost every company is, at least obliquely, focused on generating WOM buzz. and reinforced by data.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. link] olivierBlanchard Spot on. It should be measured against these preexisting goals, not apart from them. Excellent post. I almost shed a tear of joy reading that.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an “exceptional customer experience”. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media.