Zoominfo
FEBRUARY 25, 2021
What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?
Unbound B2B
MAY 12, 2025
You’re competing on price, features, and services. Demand capture is important because it helps you build a short-term pipeline. For demand capture, ROAS (return on ad spend) becomes the metric. Building a brand is so important before you get to demand generation.
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Vidyard
DECEMBER 10, 2019
What’s that one video that would prove, without a shadow of a doubt, that your product or service can do exactly what you claim? That moment of humanity colored the rest of my life,” says the video’s protagonist, who went from using Crisis Services Canada’s emergency hotline to working there. Most Original Script: Uberflip.
Zoominfo
FEBRUARY 25, 2021
What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?
DealSignal
OCTOBER 4, 2021
These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.
DealSignal
OCTOBER 4, 2021
These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.
Inbox Insight
AUGUST 21, 2024
High-quality leads are more likely to convert into paying customers, improving ROI, while low-quality leads can waste resources due to their lower likelihood of interest in your products or services. Cost Per Opportunity (CPO) Cost Per Opportunity (CPO) measures the cost of generating sales-qualified opportunities.
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