Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. placement on SERP) whereas company blogs tend to rank around 7. Predictably, recency and page/domain authority were paramount. Recency matters.

25 Google Search Statistics to Bookmark ASAP

Hubspot

These changes reduce bounce rates and increase page rank on Google SERPs. And you can filter by country or recency for a more relevant feed. In many ways, marketing is a game of trend watching.

How to Research, Monitor, and Optimize for Questions

Moz

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility.