Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
MARCH 5, 2015
In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. placement on SERP) whereas company blogs tend to rank around 7. Predictably, recency and page/domain authority were paramount. Recency matters.