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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition. The post How the New American Data Privacy Act Will Affect Marketing appeared first on Trade Press Services.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

Contractual Requirements in Service Provider Agreements. Update public-facing privacy policies to, among other changes, pledge not to re-identify de-identified personal data and provide details on its data processing activities. Breach Notification. Data Transfers Outside EEA. Additional measures for international transfers.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Right to Equal Services and Prices: Businesses can't discriminate consumers by charging different pricing or denying the sale of products or services. Update Your Privacy Policy. Your privacy policy should also include how customers can contact you. If you haven't updated it yet, do it now.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Good morning, Marketers, how about CDP for service? So what are we to make of Treasure Data’s new CDP for Service offering, described as “the first in a new suite of solutions for applications beyond marketing”? Its purpose is to serve as a platform for all voice, chat and digital customer service systems. Emphasis added.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. You should be able to find out where the data is held in the organization’s privacy policy.

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