Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. These help organizations manage change effectively.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. From my perspective, demand generation meant educating decision-makers about the solutions tangible ROI benefits.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Tomorrow People

AUGUST 20, 2024

Competing within an existing market is not always easy. But how do you gather, analyze and put it to action in a way that sets you up for a better sales pipeline? After all, it would be far too time-consuming and costly to compare all your marketing and positioning activities against every possible competitor at once.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors.

Lead Ranking 126

Lead Ranking Lead Scoring Marketing Automation Services Work Management 126

Customer Experience Matrix

MAY 24, 2025

The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? Technology" in this sense isn't always "technical": a new marketing method or financial tool can be an important innovation. But I digress.)

Lead Ranking 156

Lead Ranking Paid Content Work Management Marketing Management 156

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Work Management 89

Work Management Marketing Management SMS Customer Satisfaction 89

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections. How Influencer Marketing Works People trust recommendations from those they follow.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. It’s hugely important to them (and it’s why they use our software).

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 196

Work Management Budget Programs Marketing Management CMO 196

Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. After a few months of strong service, I encountered an issue with the vendor. I soon realized my level of satisfaction with the vendor’s service was dropping.

Customer Satisfaction 121

Customer Satisfaction Work Management Marketing Management Correlation 121

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

WordAgents

APRIL 29, 2025

They showcase products, highlight services, and spotlight differentiators. Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. They see through polished presentations to the emptiness beneath. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Marketing AI 103

Marketing AI Work Management Enterprise Management Digital Asset Management 103

Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks.

Marketing AI 130

Marketing AI Effectiveness Planning Paid Search Agency 130

SendX

JUNE 9, 2021

Marketing, for one, has always been a big challenge for small businesses. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Digital marketing is changing all that. It is democratizing global market accessibility for small and big businesses alike.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Work Management 120

Work Management Marketing Management Top of Funnel Digital Marketing Funnels 120

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

Work Management 130

Work Management Marketing Management Privacy B2B Sales 130

SEMrush

JULY 4, 2025

Create free account Semrush Blog SEO General SEO 10 Ways to Use AI for SEO to Streamline Your Work Author: Cecilia Meis 11 min read Jul 04, 2025 Contributor: Christine Skopec Table of contents Forward-looking marketers are already using AI in their SEO workflows. How Are Marketers Using AI for SEO? Try 55+ products for free.

Work Management 80

Work Management SEO Lead Ranking Enterprise Management 80

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Demand Generation Agencies 106

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 106

Marketing Insider Group

NOVEMBER 20, 2024

It’s a useful digital marketing tool because it offers a direct line to potential customers. When used effectively, paid media campaigns can drive traffic, boost brand awareness, and lead to impressive sales growth. However, with so many elements to manage , it’s easy to make paid media mistakes that can hinder results.

Cost per Acquisition 167

Cost per Acquisition Media Budget Programs Buyer Personas 167

Martech

NOVEMBER 19, 2024

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. The differences are significant. 5 reasons B2B isn’t B2C 1.

Work Management 126

Work Management Marketing Management B2B Marketing Automation Services 126

Salesforce Marketing Cloud

MAY 7, 2025

And yet, those very insights are what drive effective sales and client service. By working with Salesforce, Deloitte was able to create what they call Relationship 360 (R360), a groundbreaking app that uses data and AI to foster human-centered, meaningful connections.

Work Management 87

Work Management Ideal Customer Profiles Marketing Management Paid Search Agency 87

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Hubspot

FEBRUARY 17, 2025

That's why we tapped some experts to see if they had some unconventional negotiation tactics that have worked for them. 6 Unconventional Negotiation Tactics 1. Most reps default to selling-convincing, persuading, rattling off benefits. That single shift transforms the conversation from a debate into a working session.

Tactics 73

Tactics Buyer Personas Work Management Act-On 73

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 294

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Work Management 108

Work Management Digital Asset Management Enterprise Management Marketing Management 108

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. AI in sales: Build stronger customer relationships AI transforms how startups handle sales, from forecasting to relationship-building. Sales forecasting with AI AI tools can study past sales data to see trends and predict busy or slow periods.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

WordAgents

APRIL 8, 2025

Using FOMO To Create Urgency and Drive Action The growing importance of emotional engagement has fundamentally reshaped digital marketing across social platforms. As such, marketing strategies should align with your audience’s psychological needs. Keep readingwe dont want you to miss out.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Asset Management 80

Digital Asset Management Enterprise Management Work Management Marketing Management 80

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. Let’s explore six silos we regularly see in marketing and revenue teams. It’s also a chance to gather early market feedback.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Planning Marketing Automation Services 93

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Look for companies that complement your business without overlapping too much in terms of services or products (you dont want to partner with direct competitors, obviously!).

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Processing. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts.

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management Marketing Automation 70

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity.

Trust Marketing 127

Trust Marketing Marketing Prospects Rules Work Management 127