Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 121

Allocation Barriers Lead Scoring Lead Ranking 121

Outbrain

DECEMBER 15, 2021

We expect topics on identity, privacy and compliance to feature heavily on publisher to-do lists in a few key ways: Exploring alternate identifiers: The industry looks to innovate to find the right balance between improved anonymity for users and better personalization for advertisers to prove ROAS.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Reporting & Analytics: “What’s Your Audience Thinking?

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Directive Agency

AUGUST 29, 2023

PPC consulting services in all cases, deliver value by using their in-depth understanding of digital advertising techniques, platforms, and best practices to maximize Return on Ad Spend (ROAS) for their client organizations while driving better results for their money. What Does a PPC Consultant Do?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Single Grain

OCTOBER 13, 2020

For the latter question, typing in “ecommerce” will bring up some suggestions: Once you’ve gone through the initial questions, you’ll be presented with a choice between Wix ADI (an AI website builder that will make a site for you) and choosing an editing template to build your site in the traditional way.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Single Grain

JULY 27, 2021

Here's how to calculate the Customer Lifetime Value : multiply the lifetime value (value of a sale times the number of transactions times the relevant customer retention period) by the profit margin: Then look at your current ROAS and continue to increase your spending until you see it starting to drop off significantly. Leveraging Video.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Single Grain

MAY 4, 2023

Engages Customers Through Compelling Storytelling Case studies are also instrumental in engaging potential customers by crafting a compelling story. Storytelling. Nike is known for its strong storytelling in almost every ad they create. And, most importantly, don’t just present dry facts and numbers.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52