SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Therefore, they aren’t ideal for campaigns with strict CPA goals.
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