The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

The company says its scalable SEO platform lets you view marketing channel insights, perform daily SERP tracking, do keyword and topic discovery, and gain content recommendations, while checking out competitor intelligence.” Pricing: contact vendor for quote.

Tools 260

11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

What if it ends up ten pages deep in the SERPs? Develop Buyer Personas to Inform Your Marketing. Buyer personas go hand-in-hand with your marketing strategy. However, to build robust, accurate buyer personas, you need one thing: data. You’ve got your buyer personas.

Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. Create Buyer Personas.

6 B2B Content Strategy Pitfalls to Avoid

Modern B2B Marketing

We have to first show how our solutions can help, and we hope they’ll consider us—amongst the ten other vendors they’re researching. Pitfall #3: Not Having Personas. 77% of the most successful B2B content marketers use personas to create valuable content.

6 B2B Content Marketing Pitfalls to Avoid in 2019

Leadspace

We have to first show how our solutions can help, and we hope they’ll consider us – amongst the ten other vendors they’re looking into. Pitfall Number 3: Not Having Personas. 77% of the most successful B2B content marketers use personas to create valuable content.

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

MarketingSherpa found companies using buyer personas increased revenue by 171%. . So, how do you build targeted personas for your lead generation campaigns? . Here’s an example of a common B2C buyer persona: . . And now a B2B buyer persona for targeted lead generation: . .

Target 124

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. A good starting point is to ask the PPC vendor of their average conversion ratio across the board. he vendor also uses a funny tweet at the bottom to cap the offer with even more humor.

10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Use personas to identify and illustrate your target audience. Considering that over half of all B2B buyers search for products or vendor information on social media, it’s a smart move to use the channels that they’re using.

Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other

Modern B2B Marketing

If the content is more late-stage, comparing vendors or offering free trials, those keywords are more likely being used by audiences who are ready to make a decision.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

A prospect is a contact who fits one of your buyer personas but has yet to express interest. Look at current customers and create rich buyer personas that account for where prospects spend time online, the challenges they face, and other demographic data.

Complete Guide to B2B Marketing

Directive Agency

New opportunity identification in SERPs. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. Personas.

B2B 91

A Comprehensive Guide to Local SEO in 2018

Hubspot

When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

SEO 79

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

Overall, I would caution anyone against trying to characterize the entire generation as just one thing, because no one millennial persona or description is accurate enough for effective targeting. Education and expertise can set a vendor apart, but so can other qualities such as originality.

Buy 118