The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


The company says its scalable SEO platform lets you view marketing channel insights, perform daily SERP tracking, do keyword and topic discovery, and gain content recommendations, while checking out competitor intelligence.” Pricing: contact vendor for quote.

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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)


What if it ends up ten pages deep in the SERPs? Develop Buyer Personas to Inform Your Marketing. Buyer personas go hand-in-hand with your marketing strategy. However, to build robust, accurate buyer personas, you need one thing: data. You’ve got your buyer personas.

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The Ultimate Guide to Local Marketing


Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. The key to successful local marketing is accurately defining your buyer personas. Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood.

Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. Create Buyer Personas.

6 B2B Content Strategy Pitfalls to Avoid


We have to first show how our solutions can help, and we hope they’ll consider us—amongst the ten other vendors they’re researching. Pitfall #3: Not Having Personas. 77% of the most successful B2B content marketers use personas to create valuable content.

10 Winning B2B Lead Generation Strategies for 2018


Use personas to identify and illustrate your target audience. Considering that over half of all B2B buyers search for products or vendor information on social media, it’s a smart move to use the channels that they’re using.

Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other


If the content is more late-stage, comparing vendors or offering free trials, those keywords are more likely being used by audiences who are ready to make a decision.

6 B2B Content Marketing Pitfalls to Avoid in 2019


We have to first show how our solutions can help, and we hope they’ll consider us – amongst the ten other vendors they’re looking into. Pitfall Number 3: Not Having Personas. 77% of the most successful B2B content marketers use personas to create valuable content.

How to Get More Targeted Leads (a B2B Playbook)


MarketingSherpa found companies using buyer personas increased revenue by 171%. . So, how do you build targeted personas for your lead generation campaigns? . Here’s an example of a common B2C buyer persona: . . And now a B2B buyer persona for targeted lead generation: . .

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The Best B2B Lead Gen Campaigns for Every Channel


The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. A good starting point is to ask the PPC vendor of their average conversion ratio across the board. he vendor also uses a funny tweet at the bottom to cap the offer with even more humor.

A Comprehensive Guide to Local SEO in 2018


When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

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Complete Guide to B2B Marketing

Directive Agency

New opportunity identification in SERPs. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. Personas.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


A prospect is a contact who fits one of your buyer personas but has yet to express interest. Look at current customers and create rich buyer personas that account for where prospects spend time online, the challenges they face, and other demographic data.

43 Execs Explain How Millennials Impact B2B Buying Committees


Overall, I would caution anyone against trying to characterize the entire generation as just one thing, because no one millennial persona or description is accurate enough for effective targeting. Education and expertise can set a vendor apart, but so can other qualities such as originality.

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