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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

There are also the inherent marketing advantages associated with the online process of soliciting investors. Peer-to-Peer Lending (P2P Lending). It’s common for P2P lending to move much faster than traditional lending, so you can usually close your investment within three days if you choose.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

So there's so many people who are doing all the research online now. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. I think the remote environment has changed things and everything's gone digital.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

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There’s a new B2B mandate

Canadian Marketing Association

OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media. We can thank digital for this.

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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense.

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6 social media marketers on the future of social messaging

Sprout Social

People buy from people, and whether with a real-time P2P experience or an experience replicated with an automated chat client, messaging is going to make for a more effective and personalized sales experience.”. Don’t be afraid to break the ’fourth wall’ when you’re dealing with emotional or frustrated followers online.