The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you do online? What can you send via email? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free? United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Stay tuned for additional tips related to how to use Outlook Tasks for better time management and to get things done. .: You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JULY 21, 2009

Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. RSS feeds & via email Don’t try to do everything at once. If you have a corporate librarian or local business library they can help you find what you need.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future. Press Conference. Advertising and Public Relations. Booth-related Services. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Press Conference. Advertising and Public Relations. Booth-related Services. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 22, 2010

It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Whereas traditional PR pros will push their messages to media and influences in the formats of press releases, pitches, etc.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). What Would Google Do? by Jeff Jarvis.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Oct, 2010 at 5:40 pm Marketing Metrics 101 for B2B Startups by @aprildunford [link] Ileana Rodriguez Reply 15. Oct, 2010 at 5:57 pm RT @aprildunford: Marketing Metrics 101 for B2B Startups [link] B2B Online Marketing Reply 15.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). When I'm clearing emails or reading (RSS, web, ReadItLater, etc.),

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. Additionally, an overwhelming majority are tasked with contributing to industry press. It’s also worth noting that no blog is an island.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40