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Getting Ahead of the Curve with SMS Marketing

SmartBug Media

You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Is SMS Marketing Right for Your Brand? Nowadays, it seems like SMS is driving that B2C relationship.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. What Is an SMS Marketing Platform?

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Multi-channel Content Marketing: How to Repurpose, Organize and Scale your Digital Campaigns

DivvyHQ

In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.

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9 Chatbot builders to enhance your customer support

Sprout Social

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. Table of contents: What is a chatbot builder?

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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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8 Best Marketing Automation Software Programs for Small Businesses

BenchmarkONE

Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. We offer a 14-day free trial , so you can test our software out before making a purchase, and from there, our packages start at just $39 a month. ActiveTrail. Adobe Campaign.

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Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.