BenchmarkONE

NOVEMBER 21, 2019

1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts. 10% say it’s website content. 5% say it’s videos. 3% say it’s PPC ads. 3% say it’s landing pages. 3% say it’s case studies.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Bluetext

AUGUST 21, 2019

As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . 03%) and television (.05%) Banner Ads Increase Awareness of Your Brand and Products. With help from these tools, we know the average click-through-rate for a banner ad is 0.07%. Banner Ads Support Retargeting.

Banner Ads 22

Banner Ads Banners Paid Search Agency Ads 22

Martech

OCTOBER 4, 2022

When that’s the case, organizers enable sponsors to create a branded microsite where attendees can gather information about the sponsors’ offerings and provide those businesses with intent data to facilitate an effective follow-up. Data collection, analysis and activation.

Enterprise Management 112

Enterprise Management Marketing Management Budget Programs SIC 112

Marketing Insider Group

MARCH 23, 2015

Looking ahead to Friday and a new “ House of Cards “ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). The content you create doesn’t need to be top-of-the-line video or epically gorgeous, interactive microsites.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Convince & Convert

OCTOBER 22, 2013

Imagine a campaign that delivered content across your browser, television, and Google Glass. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Tech is so simplistic now, to the point that “interactive” is still a big deal.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

ClearVoice

NOVEMBER 27, 2019

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., dozens of cuisine types under Restaurants). Verticals also can be channels. social, search, paid media).

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

Buzz Marketing for Technology

JULY 28, 2008

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Wireless Technologies for the Campus Enterprise. Newsletters. Feeds Subscription.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Adobe Experience Cloud Blog

APRIL 14, 2014

Memes are often funny, include a simple statement or popular phrase, and can take the form of a video, photo, image, microsite, or hashtag. Consider using a television show or movie as inspiration for your next infographic. Simply put, an internet meme is an idea that spreads virally online. You can be super creative with memes.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Marketing Insider Group

JULY 1, 2020

Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! REI’s content hub has enough complexity to deserve a microsite. There’s no going back. The Pros of Building a Standalone Content Hub.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

DECEMBER 14, 2015

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. Check out a few more ingenious microsites in this blog post.)

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Content Marketing Institute

DECEMBER 21, 2017

Hello Sunshine will “leverage the experience of its founders to create, curate, and discover powerful content by and for women across all platforms, from daily social and short-form digital content to television shows and motion pictures, including Witherspoon’s Academy Award-nominated film and television production company, Pacific Standard.”

Examples 93

Examples Marketing AI B2B Marketing Content Marketing 93

Marketing Craftmanship

NOVEMBER 9, 2017

Employees, for example, will respond more positively to email, and face-to-face (or televised) meetings/town halls, than they will to statements posted on the company’s website or intranet. Communication with business partners may best be managed through personal phone calls from their company contact.

Branding 100

Branding Brand Identity Urgency Marketing Enterprise Management 100