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Are you a social media marketing trapper?

Biznology

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

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The State of Banner Ads

Bluetext

As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . 03%) and television (.05%) Medium Title: Medium Content: The post The State of Banner Ads appeared first on Bluetext. Banner Ads Increase Awareness of Your Brand and Products. Banner Ads Support Retargeting.

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What is a digital events platform and how can it help you?

Martech

With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. Data collection, analysis and activation.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Imagine a campaign that delivered content across your browser, television, and Google Glass. Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., A content type refers to the medium or format of content itself — and can be part of any content level.