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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., Content pillars are bundles of content pages (or assets) supporting a specific theme or topic. social, search, paid media).

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. REI’s content hub has enough complexity to deserve a microsite. Take Demandbase for example. There’s no going back.