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Marriott International Bets on Content with New Content Development Studio

Content Standard

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release.

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What is a digital events platform and how can it help you?

Martech

Digital events platforms enable event marketers and organizers to plan, deliver and measure the results of digital event experiences that serve geographically distributed audiences live or on-demand presentations. What is a digital events platform? Data collection, analysis and activation.

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Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

Looking ahead to Friday and a new “ House of Cards “ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). The content you create doesn’t need to be top-of-the-line video or epically gorgeous, interactive microsites.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., Verticals also can be channels. social, search, paid media).

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Security Cameras : The Internets #1 distribution source for all security camera products.

Web 2.0 100
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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Content Distribution Manager (Channel Master + Workflow Organizer). This is your content distribution manager’s bread and butter. It’s not rented space. Don’t panic.